International Business Machines Corporation
Method for using 3D positional spatial olfaction for virtual marketing

Abstract:

Three-dimensional positional spatial olfaction for virtual marketing associates a product with a product location within a virtual reality environment and identifies a product aroma associated with the product. A distance and a direction from the product location to a positional presence of a participant within the virtual reality environment is determined, and the product aroma is delivered to the participant in accordance with the distance and the direction. Delivery of the product aroma to the participant in accordance with the distance and the direction is used to lead the participant through the virtual reality environment to the product location where an interface for obtaining a physical copy of the product is displayed to the participant.