International Business Machines Corporation
Artificial Intelligence Based System and Method of Tracking Travel Patterns of Mobile Shoppers

Abstract:

A method, system and computer-usable medium are disclosed for deriving a region in which brand awareness is supported. Shoppers are detected in the region where brand awareness is to be supported, where such shoppers can be brand ambassadors. Items used for brand awareness are determined as to the brand ambassadors. Items are offered to the brand ambassadors, where the items can promote brand awareness.