International Business Machines Corporation
ANALYSING REACTIVE USER DATA

Abstract:

A method, a structure, and a computer system for analysing user reactive data is disclosed herein. Exemplary embodiments may include detecting interaction with data by a user and extracting one or more user features from the user. Exemplary embodiments may further include extracting one or more data features from the data and identifying one or more data features interacted with by the user of the one or more data features. Moreover, exemplary embodiments may further include matching the one or more user features with the one or more data features interacted with by the user, and determining an interest level in the one or more data features interacted with by the user based on the matched one or more user features.