International Business Machines Corporation
Non-intrusive proximity based advertising and message delivery

Abstract:

Provided are techniques for controlling message delivery corresponding to a near field communication (NFC) device, comprising establishing, on a mobile computing device, a rule-based session corresponding to a NFC device; executing an application, corresponding to the NFC device, in conjunction with the session; and responsive to detecting a condition meeting a criterion corresponding to the rule-based session, limiting execution of the application on the mobile computing device in conformity with the criterion.