International Business Machines Corporation
Streaming media abandonment mitigation

Abstract:

According to one embodiment, a method, computer system, and computer program product for improving a user's dwell time on streaming media is provided. The present invention may include receiving user information; receiving access to a media stream; analyzing the media stream for stream information; evaluating user activity for abandonment; predicting, based on user information, stream information, and user activity, likely points of abandonment; identifying, based on user information and stream information, points of interest within the media stream; generating, based on the points of interest, the likely points of abandonment, or the user activity, one or more interactive elements, where the one or more interactive elements inform the viewer of the one or more points of interest.