International Business Machines Corporation
Augmenting graphical user interfaces in response to social media interactions

Abstract:

A system and method for modifying contents of a graphical user interface of a user computing device in response to user interactions with the graphical user interface of the user computing device includes detecting an interaction on a social media channel by a user interfacing with the graphical user interface of the user computing device, analyzing a content of the interaction to determine a topic of the interaction with the post on the social media channel, determining that the topic of the interaction corresponds to one or more keywords associated with a digital promotion, which triggers a distribution of the digital promotion in response to the interaction with the graphical user interface, and augmenting the graphical user interface of the user computing device by displaying the digital promotion to the social media channel, thereby modifying the graphical user interface.