International Business Machines Corporation
Cognitive analysis of user engagement with visual displays

Abstract:

An image captured at a first moment in time is received. A user is identified by comparing at least one facial feature extracted from the image with user information stored in a database. It is determined whether the user observed a visual display by determining whether the visual display was within the visual field of the user. Upon determining that the user observed the visual display, the image is processed with a sentiment analysis module to determine a sentiment of the user. Further, it is determined, based on a record stored in a transaction database, that the user purchased the first product at a second moment in time, and an engagement index is generated for the visual display based on processing the determined sentiment of the user and a period of elapsed time between the second moment in time and the first moment in time.