International Business Machines Corporation
Revenue management using dynamic customer selection

Abstract:

Systems, methods, and computer-readable media for controlling the timing of customer interactions (e.g., targeted product or service offerings to customers) in order to determine optimally efficient usage of a seller's available inventory are disclosed. A customer selection problem (CSP) may be formulated and solved to implement a customer selection policy for controlling the timing with which customers from a customer pool will be targeted with offerings. The customer selection policy may include dynamic optimization to account for intertemporal effects of customer decisions.