International Business Machines Corporation
Increasing sales efficiency by identifying customers who are most likely to make a purchase

Abstract:

Embodiments of the invention include methods, systems and computer program products for predicting customer purchasing behavior. Aspects include receiving, from a sensor, first customer sensor data about a first customer in a store, wherein the first customer sensor data includes accompaniment data about one or more accompaniments of the first customer. A determination is made that the first customer is known based at least in part on the first customer sensor data. Based at least in part on determining that the first customer is known, a customer profile for the first customer is accessed, wherein the customer profile includes historical customer data. The accompaniment data and the customer profile are analyzed to determine a first sales strategy for the first customer. One or more sales techniques can be generated based on the sales strategy for the first customer.