International Business Machines Corporation
Methods and systems for generating personalized call-to-action elements

Abstract:

Embodiments for managing call-to-action elements by one or more processors are described. User data is received from at least one data source associated with the user. Based on the user data, a label for a call-to-action element to be rendered by a computing node is determined. A signal representative of the determined label for the call-to-action element is generated.