International Business Machines Corporation
Dynamic content fulfilment associated with real time bidding

Abstract:

An approach for creating dynamic content. The approach receives advertiser data associated with activities of one or more advertisers and receives publisher data associated with activities of one or more publishers. The approach manages the one or more DSPs activities associated with the received advertiser data and publisher data. Furthermore, the approach manages the one or more SSPs activities associated with the received advertiser data, publisher data and the one or more DSPs activities and selects one or more advertisement for one or more website. Finally, the approach manages the one or more consumer behaviors associated with the selected one or more advertisement.