International Business Machines Corporation
MAXIMIZING CHANNEL YIELD IN DIGITAL TRANSACTION

Abstract:

A method, computer system, and computer program product for dynamic digital channel journey analysis are provided. The embodiment may include obtaining information related to user page accesses and flows. The embodiment may also include creating a period graph for a measurement period. The embodiment may further include computing an initial yield leakage value for the measurement period. The embodiment may also include creating a temporal reference. The embodiment may further include updating the period graph based on the yield leakage value and the temporal reference. The embodiment may also include identifying a link where the yield leakage value is high and where the link leads to.