International Business Machines Corporation
DYNAMIC PRODUCT AND PRODUCT REVIEW PRESENTATION BASED ON CANCELLATION AND RETURN PREDICTIVE ANALYTICS

Abstract:

Embodiments of the present invention disclose a method, computer program product, and system for modifying a display of a product to emphasize feature that might cause a consumer to return a product. Receiving a new product that a consumer would like to view on a web browser on a consumer computing device and identifying at least one return feature about the new product that might cause the consumer to return the new product after it was purchased. Determining a return probability for the new product and determining, that the return probability is greater than or equal to a threshold value. Modifying a default product display for the new product to emphasize the identified at least one return feature of the new product.