International Business Machines Corporation
ALTERNATE TRANSACTION RETURN PROMOTION OPPORTUNITY

Abstract:

An intent to return a product from a recipient that includes information about the product is received. An optimal social media influencer is selected from a plurality of social media influencers, based on the product information and the location of the product recipient, and information and location associated with respective influencers of the plurality of social media influencers. An agreement document is sent to the selected optimal social media influencer, and the agreement includes terms for the influencer to provide a posting of an activity associated with the product on a social media platform. In response to receiving a response accepting the agreement document, delivery information that includes a destination associated with the selected social media influencer is generated, and the delivery information associated with the selected optimal social media influencer is sent to the recipient of the product from which a shipping label can be printed.