International Business Machines Corporation
Reduced network footprint customer behavior analytics

Abstract:

Embodiments of the invention provide for reduced network footprint customer behavior analytics. In an embodiment of the invention, a method for reduced network footprint customer behavior analytics includes executing an analytics server in memory of a host computing system and loading into the memory a table. The table includes a multiplicity of entries, each entry correlating a reference to a DOM with a unique identifier and a Web browser brand. Thereafter, the analytics server performs DOM capture and replay of a Web site by receiving from over a computer communications network instead of a complete DOM, a message encapsulating both a unique identifier for a Web page of the site, and a Web browser brand rendering the page, identifying using the table a particular DOM referenced in correlation to the encapsulated identifier and browser brand, retrieving the particular DOM from a data store and performing replay utilizing the retrieved DOM.