International Business Machines Corporation
PERSONALIZATION OF ADVERTISEMENT SELECTION USING DATA GENERATED BY IOT DEVICES

Abstract:

A client device can receive, from a data processing system, first data, the first data selected by the data processing system based on second data generated by at least one IoT device with which the client device is associated, and the first data indicating at least one advertisement. The client device can access the at least one advertisement using the first data indicating the at least one advertisement. The client device can add the at least one advertisement to the content accessed by the client device. The client device can present the content with the at least one advertisement added to the content.