International Business Machines Corporation
Distribution of promotional content based on reaction capture

Abstract:

Embodiments describe an approach for improving user consumption and promotion of multi-media content. Embodiments retrieve social media and location-specific context information from one or more social media platforms associated with one or more audience members. Embodiments determine a baseline mood for the one or more audience members based on the one or more audience member's social media activity and social media posts. Embodiments of capture one or more images of one or more audience member reactions while the one or more audience members view the multi-media content. Embodiments identify relevant scenes in the multi-media content based on the captured one or more audience member reactions. Additionally, embodiments generate promotional content based on the identified relevant scenes; and distribute the promotional content on the one or more social media platforms.