International Business Machines Corporation
Propensity model

Abstract:

Described are techniques including a method comprising generating customer profiles in a profile datastore and selecting a subset of the customer profiles for storing in a candidate profile datastore based on qualifier constraints in a qualifier model. The method further comprises scoring the subset of the customer profiles using a scoring algorithm and determining, for each of the subset of the customer profiles, a respective preferred communication channel. The method further comprises transmitting, in an order according to a rank based on the scoring, electronic communications to a subset of the customer profiles using the respective preferred communication channels.