International Business Machines Corporation
Product preference and trend analysis for gatherings of individuals at an event

Abstract:

A system, method and program product for analyzing product preferences and providing trend analysis for a gathering of individuals at an event. An infrastructure is disclosed having a system for setting up and managing an event; a system for registering users physically attending the event; a system for registering items associated with the users and storing event-user-item (EUI) information in an EUI database; and an analysis system for analyzing EUI information to provide item preferences and trend analysis.