International Business Machines Corporation
Advanced web page content management

Abstract:

Controlling contents of interfaces may include receiving multiple interfaces presented on a display screen. The multiple interfaces may include at least one primary task interface and each of the multiple interfaces may present at least one content item. A user engagement level with respect to content items presented via the multiple interfaces may be estimated. A degree of user effectiveness with respect to progression toward completing a primary task presented via the primary task interface may be determined. A content item may be selected from the multiple interfaces based on the user engagement level and the degree of user effectiveness. A presentation of the selected content item may be made in a controlled manner on an unused portion of at least one of the multiple interfaces.