International Business Machines Corporation
CROWD-DRIVEN DATA ANALYSIS AND RESPONSE MANAGEMENT

Abstract:

Techniques for data analysis are provided. Data collected from one or more social media services is received, and a first product referenced in the received data is identified. The received data is evaluated using one or more natural language processing (NLP) techniques to determine a first sentiment reflected in the data, with respect to the first product. A shift from an existing sentiment to the first sentiment is determined with respect to the first product. Upon determining that the shift exceeds predefined criteria, a survey requesting information about the first product is transmitted to a first user associated with the received data. A first response is received from the first user, and one or more actions are initiated based at least in part on the first response.