International Business Machines Corporation
IDENTIFYING ADVERTISEMENTS FOR A MOBILE DEVICE

Abstract:

Method and apparatus for identifying an advertisement based on a location of advertisements stored within an advertisement database. An advertisement engine is configured to generate a query comprising a geographical zone identified using user data received from a mobile device. The user data comprises a location and an orientation of the mobile device. The advertisement engine is further configured to identify one or more advertisements of the plurality of advertisements that are within the geographical zone by comparing the locations of the plurality of advertisements to the geographical zone. Further, the advertisement engine is configured to communicate information corresponding to the identified one or more advertisements to the mobile device.