International Business Machines Corporation
PROMOTING COLLABORATIVE MARKETING THROUGH SOCIAL IOT FEED

Abstract:

In an approach for promoting collaborative marketing, a processor registers a user for a social IoT platform. A processor registers an IoT device associated with the registered user into the social IoT platform. A processor identifies social contacts of the registered user in the social IoT platform. A processor detects a plurality of IoT devices which are associated with the social contacts of the registered user. A processor monitors the IoT device associated with the registered user and the plurality of IoT devices associated with the social contacts of the registered user. A processor analyzes social IoT feed among the IoT device associated with the registered user and the plurality of IoT devices associated with the social contacts of the registered user. A processor recognizes a collaborative need for a plurality of registered users. A processor recommends a collaborative marketing plan based on the collaborative need.