International Business Machines Corporation
Customizing digital content based on consumer context data

Abstract:

Systems and methods for customizing digital content based on consumer context data are disclosed. In embodiments, a computer-implemented method, comprises: determining, by a computing device, a goodness of fit of one or more digital content segments for a digital product based on asset success metrics indicating a trend in consumer consumption of content; identifying, by the computing device, a select digital content segment from the one or more digital content segments based on the goodness of fit; and incorporating, by the computing device, the select digital content segment into the digital product.