Immersion Corporation
HAPTICALLY-ENABLED MEDIA

Abstract:

Systems, methods, and instructions for rendering haptic effects in connection with marketing content, such as advertisements, are provided. Marketing content is displayed, and a user interaction is detected at or adjacent to the display. Haptic feedback is rendered that corresponds to and further enhances the marketing content. In some configurations, the haptic feedback is rendered at a user device that is communicatively coupled to the display. The haptic feedback is provided in connection with a variety of marketing media (e.g., billboards, tablets, printable media, etc.) and in real world and alternate reality environments.