Intuit Inc.
AUTOMATIC ANONYMOUS VISITOR IDENTITY RESOLUTION USING MACHINE LEARNING

Abstract:

A method for automatic anonymous visitor identity resolution using machine learning, which includes generating a visitor histogram set from visitor events of a visitor event stream that include a visitor identifier and an internet protocol address, filtering a set of user identifiers into a candidate set of user identifiers based on the internet protocol address, obtaining one or more user histogram sets generated from user events that include user identifiers from the candidate set of user identifiers, and mapping the visitor identifier to a user identifier of the candidate set of user identifiers using a machine learning model and a histogram similarity matrix generated from the visitor histogram set, the one or more user histogram sets, and a set of histogram similarity functions. The method further includes presenting a response based on the mapping of the visitor identifier to the user identifier.