Intuit Inc.
SYSTEM AND METHOD FOR PROVIDING BEHAVIORAL-BASED PERSONALIZED NUDGES FOR CREATING SAVINGS GOALS

Abstract:

Systems and methods that may be used to provide personalized financial nudges to users of a financial service that may be used to further the users' savings intentions (e.g., a savings goal, an emergency fund, etc.). The disclosed systems and methods may increase user interactivity with the financial service and the services it offers by providing personalized nudges that are based on, among other things, an evaluation of various behavioral economics principles. A machine learning recommendation system may be used to fit and output different nudges to users in a personalized way to maximize their savings' intentions.