Intuit Inc.
CONTEXTUAL MARKETING SYSTEM BASED ON PREDICTIVE MODELING OF USERS OF A SYSTEM AND/OR SERVICE

Abstract:

Predictive modeling within a special purpose hardware platform to determine scenarios that are most likely to increase conversion potential for each trial user and retention potential for each active subscriber of a service, collectively referred to as a propensity score. The predictive models are integrated with a contextual marketing system that uses a loss risk assessment to learn user behavior and optimize content messaging designed to improve actual conversion or retention behavior for the user.