Intuit Inc.
METHOD AND SYSTEM FOR USING MACHINE LEARNING TECHNIQUES TO IDENTIFY AND RECOMMEND RELEVANT OFFERS

Abstract:

Systems and methods for generating recommended offers are disclosed. An example method may be performed by one or more processors of a recommendation system and include correlating attributes of users with attributes of offers based on historical data associated with the users and offers, training a machine learning model to predict a user's interest in an offer based on the correlating, obtaining current user data, obtaining current offer data, providing the current user data and the current offer data to the trained machine learning model, generating, using the trained machine learning model, a predicted level of interest that the current user has in each respective current offer of the number of current offers, identifying, among the number of current offers, at least one current offer having a predicted level of interest for the current user greater than a value, and generating one or more recommended offers for the current user.