Intuit Inc.
Adjusting content presentation based on paralinguistic information

Abstract:

Embodiments disclosed herein select a content message to present to a user on a page of an application based on paralinguistic features of audio input received from the user for the application. The audio input is received via a microphone associated with a computing device. A feature extractor extracts paralinguistic features from the audio input. A predictive model determines a label indicating a measure of receptiveness to product placement (e.g., a predicted marketing outcome) based on the paralinguistic features. A content-selection component selects a content message to present to the user based on the label and based on a profile of the user.