Intuit Inc.
Customer-level lifetime value

Abstract:

Certain aspects of the present disclosure provide techniques for providing detailed customer-level lifetime value data via a user interface. Embodiments include receiving customer data related to a customer. Embodiments include using a plurality of predictive models to predict, based on the customer data, values for a plurality of sub-components of a lifetime value of the customer, wherein each predictive model of the plurality of predictive models corresponds to a sub-component of the sub-components. Embodiments include determining customer-level lifetime value data for the customer by aggregating the values for the plurality of sub-components. Embodiments include providing the customer-level lifetime value data for the customer, including a subset of the values for the sub-components, to an application for display to a user via the user interface.