Intuit Inc.
Method and system for generating real-time personalized advertisements in data management self-help systems

Abstract:

A method and system provide a data management system that provides data management services and products to users. The method and system provide a self-help service including an assistance documents database including a large number of assistance documents. The data management system includes a database of messaging content including a large number of messages that can be provided with assistance documents accessed by users. The data management system includes a predictive model that has been trained with a machine learning process to match messages from the messaging content database to assistance documents. When a user accesses an assistance document, the predictive model matches the assistance document to a message from the messaging content database in real time. The data management system provides personalized messaging content data including the matched message in real time with the assistance documents accessed by the user.