Intuit Inc.
DEEP NEURAL NETWORK BASED USER SEGMENTATION

Abstract:

A computer-implemented method and system having computer-executable instructions stored in a memory for processing user behavior features by neural networks to identify user segments. The method includes receiving user datasets from a database along with respective user identifiers, retention labels, static user features and interactive user features associated with an online product during a time period. A first neural network processes the interactive user features to generate a time distributed concatenation representation. A second neural network is configured to generate a vector by embedding the time distributed concatenation representation and the static user features through an embedding layer. The second neural network is configured to process the vector through a plurality of layers. A cluster model is used to determine user segments based on values extracted from nodes of a second to last layer of the second neural network.