Intuit Inc.
Method and system for providing personalized user experiences in compliance with service provider business rules

Abstract:

A method and system adaptively improves potential customer conversion rates, revenue metrics, and/or other target metrics by providing effective user experience options to some users while concurrently testing user responses to other user experience options, according to one embodiment. The method and system selects the user experience options by applying user characteristics data to an analytics model, according to one embodiment. The method and system analyzes user responses to the user experience options to update the analytics model, and to dynamically adapt the personalization of the user experience options, according to one embodiment. The method and system filters out user experience options from delivery to users, if the user experience options are non-compliant with one or more business rules, to maintain business relations for the service provider and to maintain user confidence in the services provided by the service provider (e.g., a tax return preparation system), according to one embodiment.