Intuit Inc.
Methods systems and articles of manufacture for tailoring a user experience in preparing an electronic tax return

Abstract:

Methods, systems and articles of manufacture for a method for generating a database of tax correlation data which can be used for tailoring a user experience in preparing an electronic tax return. A computing device accesses a data source having a plurality of data records. Each data record comprises a taxpayer attribute and a tax related aspect for a respective taxpayer. The computing device analyzes the plurality of data records and determines a correlation between the taxpayer attribute and the tax related aspect and determines a probability for the correlation. The computing device utilizes the probability for the correlation to determine a quantitative relevancy score for a tax matter, which can be incorporated into the tax correlation data of the life/knowledge module.