Intuit Inc.
Systems for allocating resources based on electronic tax return preparation program user characteristics

Abstract:

A computer analytic system for allocating resources of an electronic tax return preparation system, the system includes an information module configured to collect taxpayer data of a user, the taxpayer data including an indicator of an increased likelihood that the user will abandon the electronic tax return preparation program. The system also includes a memory module configured to store the collected taxpayer data. The system further includes a retention module configured to analyze the collected taxpayer data and generate a resource allocation recommendation based on the collected taxpayer data.