Intuit Inc.
Method and system for personalizing software based on real time tracking of voice-of-customer feedback

Abstract:

Techniques are disclosed for dynamically personalizing application content presented to a user based on "voice-of-customer" feedback, in real-time. As described, the user may provide voice-of-customer feedback characterizing an initial selection of application content presented to the user may be evaluated to identify a set of topics referenced by the voice-of-customer feedback. Keywords associated with the identified topics may be used to enhance the selection of application content presented to the user. For example, keywords associated with the identified topics may be added to an initial search query composed by the user. Doing so can improve the relevance or helpfulness of information content or software interfaces identified using the query.