Kellogg Company
Merchandising system

Abstract:

A system for displaying merchandise includes a first tray member including a passage extending from a first end of the first tray member to a second end of the first tray member. The passage includes a support bed extending parallel to a longitudinal axis of the passage, and a ramp extending from the support bed to the second end at an oblique angle. The system further includes a second tray member including the passage. The second tray member is received by the first end of the first tray member, and is operable between a first position and a second position. In the first position, the passage has a first length and in the second position the passage has a second length. The system further includes a pusher disposed within the passage and operable between a first position adjacent the ramp, and a second position spaced apart from the ramp.