The Coca-Cola Company
System and method of operating a proximity-based content distribution network using beacons

Abstract:

One embodiment of a system and method for providing a communications network may include disposing a corresponding set of networked beacons associated with multiple machines positioned configured to provide consumer products to consumers. The beacons may communicate wireless signals with unique data respectively indicative of the networked beacons to a mobile device of a user locally positioned from any of the machines. The unique data may be associated with a local beacon, and cause an app being executed by the mobile device to communicate the unique data and receive content associated with the local beacon in response to the communication of the unique data.