LG Display Co., Ltd.
Display device and method for controlling luminance thereof

Abstract:

A display device comprises a display panel where an input image including a moving image and a still image is displayed; a controller configured to generate a gain for decreasing a peak luminance of the still image and modulate a pixel data of the still image by the gain; and a display panel drive circuit configured to write the pixel data received from the controller to sub-pixels of the display panel, wherein the gain is set to be a different value on a different position on the display panel.