Live Nation Entertainment, Inc.
DYNAMIC BIDDING DETERMINATION USING MACHINE-LEARNING MODELS

Abstract:

The present disclosure generally relates to a ticketing platform configured to use machine-learning models to predict an optimal bid value for bidding on objects of content data. More particularly, the present disclosure relates to systems and methods for training machine-learning techniques to generate outputs predictive of the optimal bids for placing objects of content data on, for example, search result pages by using the machine-learning model to detect patterns in various signals, to implement a more efficient resource usage across campaigns.