Mastercard Incorporated
Assessment structure for predicting reactions to source-customized remuneration vehicles

Abstract:

An assessment structure for predicting reactions to source-customized remuneration vehicles. In one embodiment, the present disclosure includes a server including a communication interface, a memory, and an electronic processor. The electronic processor, when executing a source-customized remuneration vehicle recommendation procedure, is configured to retrieve procurement data from data storage server, associate the procurement data to remuneration vehicle features, perform OLS modeling techniques to determine a linkage between the remuneration vehicle features, GDV, and the procurement data, retrieve results of quantitative research, and generate a benchmark and assessment structure for predicting a recipient reaction to a source-customized remuneration vehicle based on the results of the quantitative research and a determination of the linkage between the remuneration vehicle features, GDV, and the procurement data.