Mastercard Incorporated
Electronic system and method for advertisement pricing

Abstract:

The present disclosure generally relates to an electronic system, a computerized method, and a non-transitory computer-readable storage medium for advertisement pricing. The system comprises a host server configured for performing steps of the method comprising: generating an electronic map representation of a geographical area; demarcating the electronic map representation into a plurality of demarcated regions; retrieving, from a transaction database, transaction data associated with merchant transactions in the plurality of demarcated regions; receiving, from a telecommunications service provider, mobile traffic data for generating consumer traffic data indicative of consumer traffic activity in the plurality of demarcated regions; and performing an advertisement pricing process to determine advertisement prices for each demarcated region based on at least the transaction data and consumer traffic data.