Mastercard Incorporated
System and method for enhancing financial transactions at a point-of-sale

Abstract:

Embodiments of the disclosure enable a computing system to enhance one or more financial transactions. The computing system identifies a cardholder account used to enter into a financial transaction, identifies a merchant and/or a primary product associated with the financial transaction, analyzes cardholder data associated with the cardholder account and account data associated with the merchant and/or the primary product to determine a secondary product, generate presentation data for presenting product information associated with the secondary product, and receive selection data associated with the secondary product such that the financial transaction is enhanced with the secondary product. Aspects of the disclosure provide for enhancing the financial transaction with a secondary product tailored to the cardholder, provided or promoted by the merchant, and/or useable with the primary product in a constructive, complementary, and/or effective manner.