Mastercard Incorporated
Methods and systems for electronic shopping through displayed multimedia content while viewing thereof

Abstract:

Embodiments provide methods and systems for facilitating online shopping while watching multimedia content on an electronic device. The method includes receiving an input, from a controller, from a user interested in purchasing at least one item using a machine-readable code displayed in a scene of the multimedia content. The scene comprising the machine-readable code. The machine-readable code comprising payment information for purchasing the item. The method further includes capturing at least one screenshot of the scene comprising the machine-readable code without interrupting display of the multimedia content. The method also includes identifying the at least one machine-readable code in the at least one screenshot of the scene. Upon identifying the at least one machine-readable code the method includes extracting the at least one machine-readable code from the at least screenshot of the scene for processing a payment based on payment information present in the machine-readable code.