Mastercard Incorporated
Systems and methods for dynamic generation of customized product listings

Abstract:

A host computing device includes a processor and a memory. The host computing device is configured to receive geolocation data indicating a current location of a user computing device. The host computing device further receives a user identifier corresponding to the user. The host computing device identifies a merchant associated with the current location of the user computing device and retrieves user data associated with the user identifier. The host computing device generates a user profile message based on the user data and transmits the user profile message to a dynamic menu computing device operating a dynamic menu application. The user profile message activates the dynamic menu application and causes the dynamic menu application to display a customized list of menu items based on the user profile message.