Mastercard Incorporated
Methods, systems, networks, and media for generating location based clusters of merchants based on consumer transaction activity

Abstract:

An apparatus for generating merchant clusters based upon monitored consumer transaction activity can include a processor configured to communicate with a consumer transaction database. The processor can be configured to obtain transaction activity of consumers. The processor can be configured to generate a reference cluster based on the obtained transaction activity. The processor can be configured to generate at least one regional merchant cluster for each of a plurality of different geographic regions based on the obtained transaction activity. The processor can be configured to generate a cluster labeling scheme, for each of the different geographic regions, based on comparing each regional merchant cluster for that corresponding geographic region against the reference cluster. The processor can be configured to realign cluster labels for each regional merchant cluster for each of the different geographic regions based on the corresponding cluster labeling scheme generated for the corresponding geographic region.