Mastercard Incorporated
Systems and methods for characterizing geographic regions

Abstract:

An analytics reporting computing device for generating a region report of a geographic region is described. The analytics reporting computing device is configured to receive a request for a region report, the request identifying a geographic region including a plurality of sub-regions and at least one selected region characteristic, and identify each sub-region. The analytics reporting computing device is also configured to retrieve transaction data and influence data associated with the geographic region, the influence data including electronic data representing user online social behavior. The analytics reporting computing device is further configured to, for each sub-region, determine a respective index score of the selected region characteristic based upon portions of the transaction data and influence data associated with each sub-region. The analytics reporting computing device is further configured to generate the region report ranking each of the sub-regions according to their index scores, and transmit the region report for display.