Mastercard Incorporated
Systems and methods for capturing metadata from virtual shopping carts

Abstract:

A metadata capture (MC) computing device including a processor in communication with a memory is provided. The processor receives metadata representative of an abandoned product within a virtual shopping cart associated with a candidate consumer and a first merchant, receives a device identifier associated with the candidate consumer, generates a cart profile associated with the candidate consumer that includes the metadata and the device identifier, compares the cart profile to a merchant criteria of a second merchant, and transmits a cart profile data packet including the metadata, the device identifier, and a recommendation to the second merchant when the cart profile meets the merchant criteria. The second merchant provides an incentive message associated with the abandoned product to the candidate consumer based upon the cart profile data packet.