Mastercard Incorporated
Systems and methods for interactive decision-making

Abstract:

A system for facilitating a purchasing decision is provided. The system includes a decision-making computing device configured to obtain purchase criteria, to apply the purchase criteria to a list of available purchases to determine a list of candidate purchases, and to determine a final purchase decision from the list of candidate purchases. The decision-making computing device determines the final purchase decision, at least in part, based on user input provided by a user of a user computing device. The user input is provided through an interactive decider configured to gamify the purchasing decision process, at least in part, by executing one or more interactive modules which may be in the form of a game, an animation, a simulation, and the like. If a user confirms a final purchase decision, the decision-making computing device may then initiate a purchasing process.